FitFlop™ entered the footwear scene with a fresh vision that saw them dream up a product that is bold, fun and most importantly functional. They have embraced precision ergonomics as the chief principle underpinning their design, devised by a team of expert biomechanists. Their innovation provides outstanding cushioning and underfoot comfort with every step. The lightness, ergonomic contours and use of comfortable materials absorb and diffuse the shock and pressure throughout the day. These magic midsoles are incorporated in a wide range of sandals, slip-ons and sneakers in a variety of styles. FitFlop™ believes that when your feet feel great anything can be done. Discover the secret to all day comfort, where nothing holds you back.