Brand Feature: Fitflop
Dream-like comfort and playful summery styles come together for the wedding of the ages with FitFlop. It’s the party of the season for both your wardrobe and your feet - equally. Or should we say, it’s been an ongoing party for your feet since 2007 when Canada-based FitFlop reinvented the wheel by introducing a shoe that was more than just a pretty face at a time when comfort and style were two exclusive cliques that just did not click. Sounds simple, right? Not right.
Bucking the idea that you had to achieve one at the expense of the other, FitFlop set out to create a comfortable shoe underpinned by a thorough understanding of biomechanics (yep, they’re not just talking fluff). This essentially means that they study how our bodies move and why they move the way they do and then design shoes accordingly. Their research and development team is led by the incredible Dr. Kim Lilley (PhD in Biomechanics). And you know the only thing we love more than a great shoe is a female-led team doing amazing things.
Now for the good stuff - what exactly are you getting with a FitFlop? A shoe ‘that’s going to feel just as comfortable when you start the day as when you finish it’ - in the words of Dr. Kim Lilley. In even simpler terms, that’s all-day comfort. It doesn’t hurt that these cute sandals feature a retro early 2000s-inspired design (or Y2K, as the youth would call it) that’s very on-trend.
Being the only retailer to stock these cute sandals in South Australia, we sure do feel like the cat that ate the canary. With 12 cute styles hitting our shelves this season, you’re going to feel spoilt for choice. To make life easier, we’ve rounded them all up for you here today so you can secure your favourite pair of thongs ahead of the warm weather.
Fino Metallic Rose Gold
Fino Metallic All Black
Lulu Crystal Midnight Navy
Lulu Crystal Cream
Lulu Crystal All Black
Lulu Leather Rose Gold
Lulu Leather Light Tan
Lulu Leather Black
Lulu Glitz Silver
Lulu Glitz All Black
Lulu Leather White
Lulu Leather Tender Blush
